JPS Aquatic Group
JPS Aquatic Group is a leading international provider of premium aquatic plants and innovative solutions for aquascaping enthusiasts and retailers. Headquartered in Denmark, the group unites three strong brands – Dennerle Plants, Tropica Aquarium Plants, and Carmen Damer – each renowned for their dedication to quality, innovation, and enhancing the joy of aquarium keeping.
Driven by a passion for nature and a commitment to making the hobby friendlier to the environment and more accessible to the hobbyists, JPS Aquatic Group continuously invests in research and development, ensuring our customers receive the best plants and products to inspire creativity and well-being.
Together, we supply happiness – one aquarium at a time.
Our Vision
Global leader in the beauty and benefits of aquatic plants – innovating for hobbyists and home décor to create vibrant, living environments.
Our Mission
To supply happiness to our key stakeholders:
Consumers – We provide vibrant, sustainable, and easy-to-maintain aquatic plant solutions that bring beauty, relaxation, and harmony to homes and spaces.
Retailers – We are a trusted partner, offering reliable supply chains, innovative products, and expert support to help businesses thrive.
Colleagues – We foster a dynamic and inspiring workplace where passion, teamwork, and personal growth drive success, ensuring that every member of the JPS Aquatic Group family finds purpose and fulfilment in their work.
Key Figures
Production Facilities
In Europe, Asia, North America and Africa
Retail Stores
Primarily in Europe and North America
Countries Reached
Antarctica is our last frontier
Employees
Worldwide
Plant Varieties
From all parts of the globe
Thousand
People engaging with our brands on social media or online platforms
Million
Products sold worldwide
Management
Corporate Social Responsability
%
Recycled and rain water used
%
Energy reduction per item since 2010
%
Plants produced in Europe
Euro invested in R&D and local production
Additionally, we are committed to local programs focused on the reintegration of people with special needs in the work environment, supporting educational programs and aiding people in need through danish church aid.
Brands
Adding up to more than 100 years of experience across our brands and 250+ different products in our assortment, we’re able to provide a complete solution for aquarium shops, garden centers and webshops servicing the aquarium hobbyists.